Surfing Culture Essay Example | Topics and Well Written Essays - 1750 words

Surfing Culture - Essay Example Educational systems have changed; students are given the chance to learn different communities and their cultures, inter-country school programs have changed the perception of culture exclusion. Many multinational industries help in exposing certain cultures and people to the world through their commercials enabling people learn and practice what they come across as a way of appreciating different cultures. Surf culture has been in existence since nineteenth century but became more popular in the twentieth century. Surf over several years ago was associated with the quasi religious practices which highlighted on the significance of valuing natural world and the spiritual way of being. It is said that surf culture originated from Hawaii (Taylor 925). This sport was dismissed by the missionaries as it was associated with laziness of the Hawaiians who could not do any other job but to practice their life style which led to a drop in the number of people surfing. Most of these individual s who value surfing are found living along the coast. It was until the late 20th century when female beings in the community fully ventured into the activity (McGloin 79). Surfing is a sporting activity which has influenced the lives of several people in the United States. Surfing in not only a culture exclusive to one community but is appreciated globally in running marketing promotions, sporting, tourism and for scenic and aesthetic attractions (Taylor 928). Outsider perspective Surfing has been associated with economic development in United States of America; its contribution to the economy through tourism, commercial industry and as a sporting activities. Surfing as a sporting activity in United States of America has been upheld and upgraded in that it is being held annually. People have a chance to expose their talent which they had not been able to through other activities. It is a very relaxing activity which any body can take part in as long as the individual has the passion and interest for it. It does not have to be the Hawaiians. In the process of organizing the sport, tickets are sold, many business individuals can sell more of their products to the participants and the spectators resulting into an improved business returns. McGloin states that the sport had not gained popularity among the female but the perception has changed over time where ladies have engaged themselves (68). The competition draws competitors from different parts of the country, people with different cultures and interests. Employment opportunities have been realized from surf in various parts of United States because clubs and associations were formed and managers were on demand. Local and international tourism has been promoted by surfing both as a culture and as a sport. Many people who live along the coastal areas especially the beaches spend most of their leisure time in the sport. It is a source of joy to most of them (Wagner, Nelsen & Walker 2). International tourisms mos tly visit California which was one of the towns where surfing was established in U.S. The amount of revenue tourists pay to the government of U.S is huge. Tourists enjoy watching the activity that pay a lot of money just to have more opportunity to observe the surfers. The beautiful scenery and the artistic features associated with surf are great. Visitors

Delovepment of A Marketing Plan Essay Example | Topics and Well Written Essays - 1250 words

Delovepment of A Marketing Plan - Essay Example Product, Place, Promotion, Price. Marketing planning is a logical sequence and series of activities leading to the setting of strategic planning objectives for an enterprise, and the formulation of strategic plans for achieving them. In essence, it is a process for determining what a business should become and how it can optimally achieve that goal. The Marketing Process Company assists clients in development of marketing plans, building on the market insights gained from market mapping and market segmentation. Following strategic marketing planning process using software(s), the users find that they are able to manage marketing more effectively and so identify profitable growth areas. People are able to make better investment decisions, be they about money, people or resources. Increased profitability from focusing on the most favorable opportunities and reduced costs from withdrawal from ill-chosen business soon repay the investment in a strategic marketing planning system and processes. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years. Tourism has started to receive increased attention as an important sector in XYZ's economy, and has provided a much-needed boost to XYZ's economy. Travelers generated $1.94 billion in revenue for XYZ in 1987. There were 45,700 jobs generated through tourism within the state and the state collected $93.3 million in tax revenues from tourism expenditures. Capitalizing on this expanding tourism interest in XYZ will require each community or region to have a detailed plan for the development, marketing and evaluation of its tourist market. This strategy will help develop marketing and evaluation plans of tourism by XYZ communities and regions. However, with minor modifications, the process can be used for any organization or business. A well-developed marketing plan is necessary to have an effective marketing program, regardless of the type or size of the business or organization. Market Research Survey To gather vital information about current market trends, customers, competitors, and potential areas of growth, enterprises around the world implement Market Research strategies throughout their operations. Market Research Surveys can fully integrate with the existing MR and other business systems, enabling other enterprises to create accurate surveys and maintain up-to-date market research data; turning responses into actionable results. Market Research Surveys can be deployed by e-mail or by pop-ups/banners. High scalability able to support hundreds, thousands, or millions of respondents. Integrated panel/respondent management system. On-demand and On-Premise offering available. Accurate Analysis Through integration, response data collected can automatically update existing CRM or other business systems, providing more in-depth results and analysis. Faster Turnaround Real-time capability